The right format
Skippable ads, short bumper ads or ads in YouTube Shorts – depending on whether you want awareness or enquiries.
YouTube Ads: reach you can see
With YouTube ads you reach people in your region while they watch videos – targeted by language, location and interests. Ideal for becoming known before anyone even searches.
What are YouTube Ads?
YouTube Ads are video ads shown before, during or next to videos on YouTube – and, through Google Ads, on partner websites and apps. They are managed and billed in Google Ads.
Their big advantage: you reach people in a specific region, language and life situation before they actively search for you. That makes YouTube Ads ideal for building awareness and being recognised later when people search.
Depending on the format, you pay per view, per click or per thousand impressions. Skippable ads often only cost something once someone watches long enough or clicks.
What we do for your YouTube advertising
YouTube advertising is more than uploading a video and setting a budget. Results come from the right audience and the right format.
Audience by region and language
Limited to your area and the right language, so budget doesn’t go to people you could never serve.
Guidance on the video
The first seconds decide. We give concrete advice on the hook, message and call to action – before filming or for the edit.
Honest measurement
We show views, view rate, website visits and – where measurable – enquiries. And we tell you openly when a format isn’t working.
Who YouTube Ads suit
- Companies that want to become better known in a region
- Tourism, hotels, hospitality and leisure
- Businesses with videos that already do well and deserve more reach
- Employers who want to reach skilled professionals in Switzerland
Price
from CHF 490 / month per platform
Our management fee. You pay the ad budget directly to Google – with no mark-up. Excl. VAT, cancel monthly.
Request a free analysisHow it works
Set the goal
Awareness, website visits or enquiries – the goal determines format and measurement.
Review the video
We assess existing videos and suggest new or shortened versions.
Launch the campaign
Audience, region, language, format and budget – plus tracking on your website.
Optimise
We compare variants, move budget to what works and report monthly.
What matters in YouTube Ads
The right format
Skippable in-stream ads, six-second bumper ads, in-feed ads in search results or Shorts ads – each format has a different job.
Precise targeting
Region down to municipalities, language, interests, life events such as moving or starting a business, and people who have already visited your website.
The first five seconds
Before anyone skips, it must be clear who you are and why it’s worth watching. We give concrete advice on structure, opening and subtitles.
Measuring impact
Beyond views, we measure whether more people search for your name, visit your website or get in touch – as far as data protection allows.
Common YouTube advertising mistakes
An unadapted TV spot
A 60-second corporate film with the logo at the end is usually skipped after five seconds. The message belongs at the start.
All of Switzerland instead of your area
A business in Lucerne doesn’t need views in Geneva. Regions that are too broad burn budget without effect.
Ads on children’s channels
Without exclusions, ads often end up on children’s or gaming videos. We exclude unsuitable content and channels.
Counting views only
Lots of cheap views look good but say little. What counts is whether awareness and enquiries grow.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Do I need a professional video?
Not necessarily. Authentic, well-made smartphone videos often work surprisingly well. A strong opening and a clear message matter more.
How much does a view cost?
It varies a lot by audience, region and format. After the first weeks you see actual costs in your report and we optimise from there.
Can I advertise only in my region?
Yes. We limit ads to cantons, cities or a radius around your location.
How is this different from YouTube SEO?
YouTube SEO brings views through search, with no cost per click but a ramp-up time. YouTube Ads bring reach immediately in exchange for budget. Together they work best.
How much budget do YouTube Ads need?
For a regional campaign, a few hundred francs per month is often enough for a first test. We estimate the budget in the free audit. You pay the ad budget directly to Google.
Can I show YouTube Ads on mobile only?
Yes, devices can be controlled individually. Smart TVs are possible too – more and more YouTube is watched there.
How long should a video ad be?
For skippable ads, 15 to 30 seconds often works well; bumper ads are six seconds at most. The opening matters more than the length.
Can I reach people again who watched my video?
Yes, with remarketing based on video views – for example with a search ad or a second video. This requires proper consent.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote