SEO Glossary

Remarketing

Remarketing shows ads to people who have already visited your website – for example on YouTube, Facebook or Instagram.

Remarketing – explained simply

Many visitors don’t decide on their first visit. Remarketing reminds them of your offer and brings them back.

It requires consent in line with data protection law and appropriate information in your privacy policy.

Practical tip for Swiss SMEs

Show visitors of service pages a matching message – for example an offer of a free consultation.

Related services and pages

Related terms

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