Performance Max
Performance Max is a Google Ads campaign type that automatically serves ads across Search, YouTube, Display, Gmail and Maps.
Performance Max – explained simply
Google uses machine learning to optimise towards your goals, such as enquiries or sales. It saves effort but gives less control over individual search terms.
For online shops with a product feed it is often strong; for service businesses it needs good tracking and clear goals.
Practical tip for Swiss SMEs
Only launch Performance Max once your conversion tracking is reliable – otherwise Google optimises for the wrong signals.
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