Campaigns with a clear goal
Enquiries, bookings or online sales – we set up campaigns for the result that matters to you.
Meta Ads: Facebook and Instagram that pay off
On Facebook and Instagram you reach people before they actively search. We plan campaigns that lead to enquiries, bookings or sales – not just likes.
What are Meta Ads?
Meta Ads are paid ads on Facebook, Instagram, Messenger and Meta’s Audience Network. They are created, managed and billed centrally in Meta Ads Manager.
Unlike Google, nobody is actively searching for you on Meta. Ads appear in feeds, Stories and Reels – shown to people who fit your offer based on region, age, interests or past behaviour.
That makes Meta Ads especially good for creating demand, promoting offers and events, recruiting staff and re-engaging visitors to your website.
What we do for your Meta advertising
Successful Meta campaigns rest on three things: the right audience, strong ads and reliable measurement.
Audiences in Switzerland
By region, language, interests and behaviour – including the international community. Plus retargeting for people who have already visited your website.
Ads that stand out
Image, video and carousel ads with copy in the right language. We test several variants rather than betting on one idea.
Privacy-aware tracking
Meta Pixel and Conversions API, set up with the Swiss Data Protection Act and your visitors’ consent in mind.
Who Meta Ads work for
- Salons, beauty, fitness and hospitality with a visual offer
- Online shops with products that show well
- Organisers and providers with appointments, classes or events
- Businesses that want to win back past website visitors
Price
from CHF 490 / month per platform
Our management fee. You set the ad budget and pay it directly to Meta – with no mark-up. Excl. VAT, cancel monthly.
Request a free analysisHow it works
Starting point
We review your page, ad account, pixel and past campaigns – or set everything up from scratch.
Plan
Goals, audiences, ad formats and budget split.
Launch and test
Several ad variants run in parallel so it quickly becomes clear what works.
Optimise
Budget moves to the best ads and audiences, with a monthly report on cost per result.
What matters in Meta Ads
The right campaign objective
Awareness, traffic, leads or sales: Meta optimises for the objective you choose. The wrong one brings cheap clicks instead of enquiries.
Creative variety
On Meta, the creative makes or breaks results. We test several images, videos and texts in parallel and scale what works.
Lead forms and landing pages
Enquiries directly in Facebook or Instagram, or on a matching page of your website – whichever converts better for your offer.
Pixel and Conversions API
The Meta Pixel and Conversions API measure enquiries and purchases. We set them up in line with data protection law, with consent and a note in your privacy policy.
Common Meta advertising mistakes
Just “boosting” posts
The “Boost post” button is convenient but offers little control or measurement. For enquiries you need a proper campaign in Ads Manager.
Audiences that are too small
Heavily restricted audiences make ads expensive and slow down optimisation. A broader region with a strong creative often works better.
A single creative
Ads wear out. Showing the same image for months means paying more and more for less and less effect.
No tracking
Without the pixel and conversion tracking, neither Meta nor you know which ads bring enquiries.
Why SeoSchweiz.Net
Swiss search behaviour
We know the terms people actually search in Switzerland – “ss” instead of “ß”, Swiss words like “Offerte” or “Occasion”, and the place names of your region.
All national languages
German, French, Italian, Romansh and English – written for each region, not machine-translated.
Fixed price, no minimum term
You know the cost upfront and can cancel monthly. We convince with our work, not with contracts.
Transparent, not a black box
A monthly report with rankings, visits and enquiries – and a clear view of what comes next.
Frequently asked questions
Do I need both Facebook and Instagram?
You need a Facebook page as the sender; an Instagram account is recommended. Ads for both platforms run through one shared Ads Manager.
Do you create the images and videos?
We create simple ad graphics and write the copy. For photos and videos we work with your material or recommend production partners.
Do I own the ad account?
Yes. The ad account belongs to your company; we only get partner access. If you cancel, everything stays with you.
Is tracking compatible with data protection?
Yes, if set up properly: with a transparent privacy policy and, where needed, visitor consent. We set up tracking accordingly.
How much ad budget do Meta Ads need?
For a first regional test, a few hundred francs per month is often enough. We estimate the budget in the free audit. You pay it directly to Meta.
Facebook or Instagram – which is better?
It depends on your audience. Usually both run in one campaign and Meta shifts the budget to wherever results are better.
Are Meta Ads good for recruiting?
Yes, especially for roles where skilled people aren’t actively looking. Special rules apply to employment ads, and we take them into account.
Do I need a Facebook page?
Yes, ads always run in the name of a Facebook page or Instagram account. They don’t need to be very active, but should look well maintained.
Works well with
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote