SEO for electrical contractors
Solar panels, an EV charger or a tripped circuit in the bathroom: homeowners, tenants and property managers search Google for an electrician – with their city, and in international hubs often in English. We make sure your business is found and wins the jobs that suit you.
- 1Your business★★★★★ 4.9 · Electrician · Available todayOpen
- 2Electrical A★★★★☆ 4.3 · Electrician
- 3Electrical B★★★★☆ 4.1 · Solar installer
How clients search
A family planning solar panels and a property manager with a fault in the stairwell search very differently. Each needs the right page.
| Need | Typical searches | What your website needs |
|---|---|---|
| Solar PV | solar panels quote zug solar system house cost switzerland add battery to solar | Process from quote to commissioning, regional references and subsidy information linked to official sources. |
| EV charging | ev charger installation basel wallbox apartment building ev charger condominium switzerland | Pages for houses and apartment buildings, with process, requirements and cost range. |
| Safety certificate | electrical safety certificate switzerland electrical inspection house sale periodic electrical inspection | When a certificate is required, process and cost – clearly explained. |
| Faults & repairs | emergency electrician zurich circuit breaker keeps tripping socket not working | Phone number at the top, availability and service area. |
| Renovation & smart home | electrical renovation smart home installation switzerland lighting design | Renovation references and a clear description of how you work with other trades. |
An electrician’s Google profile
For “electrician + city”, the three map results decide who gets the call. For tradespeople, the profile is often the main channel.
- Category and service areaPrimary category “Electrician”, plus “Solar energy contractor”, and the area you really cover.
- Each serviceInstallations, solar, EV chargers, safety certificates, repairs – each linked.
- Photos of workSolar systems, distribution boards, chargers and your team.
- LanguagesState that you serve clients in English.
- Reviews after the jobAsk for a review by SMS or email after completing work.
- Consistent dataName, address and phone identical on website, Google, local.ch and search.ch.
What electricians should watch online
These three points cost electrical businesses the most trust – or cause trouble.
Promises on solar returns
Only state payback periods or subsidy amounts with assumptions and sources. Otherwise it looks unprofessional and may mislead.
State licences correctly
Electrical installations may only be carried out with the appropriate licence. State your authorisations correctly.
Copied town pages
Dozens of pages with the same text and a different town name are seen by Google as low quality.
This is guidance, not legal advice. For licences and standards, EIT.swiss and ESTI can help.
Example: page title in Google
Found in ChatGPT and AI Overviews
Questions like “Who installs EV chargers in Zurich and speaks English?” are increasingly asked of AI assistants. They name businesses with clear information.
How we work with electrical contractors
Business check
Google profile, website and the strongest competitors in your area.
Prioritise jobs
Solar, EV, inspections or service?
Implementation
Service and reference pages, schema markup, profile optimisation, review process.
Reporting
Monthly: rankings, calls and quote requests from Google.
Electrician SEO by canton
Search behaviour and competition vary a lot from canton to canton. Here are our regional pages.
Frequently asked questions from electrical contractors
Do English-speaking clients search for electricians?
Yes. Expats and international tenants in Zurich, Zug, Basel and Geneva often search “electrician Zurich English” or “EV charger installation Zug”. Few local contractors have English pages.
Which topics bring the best jobs?
Solar PV with battery storage, EV chargers and upgrading old installations are heavily searched and high value. Faults and small repairs bring quick call-outs and new regular clients.
Should we explain the Swiss safety certificate?
Yes. Many owners search for it before selling a property or after a request from the grid operator. A clear page on when it’s needed, process and cost brings plannable work.
How should we write about solar subsidies?
Factually, linking to official sources. Amounts and conditions change; don’t promise specific amounts or payback periods you can’t back up.
How important are reviews?
Very. Letting an electrician into your home requires trust. Reviews mentioning punctuality, tidiness and good advice convince more than any promise.
Free analysis for your business
Within two working days you’ll receive:
- +Your position for “electrician + your city” in Google Maps
- +A check of your Google profile with the three most important fixes
- +A fixed-price quote – suitable packages from CHF 890 per month