hreflang
hreflang is a code annotation that tells Google which language or regional version of a page is meant for whom.
hreflang – explained simply
For multilingual Switzerland, hreflang is essential: it ensures that someone in Lausanne sees the French version and someone in Lugano the Italian one.
The annotations must be reciprocal: each language version points to all others – and to itself.
Practical tip for Swiss SMEs
Use language-country codes such as “en-CH”, “de-CH” and “fr-CH” when your pages target Switzerland specifically.
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