SEO Glossary

404 error

A 404 error means a page was not found – it doesn’t exist, or no longer exists.

404 error – explained simply

A few 404 pages are normal and harmless. It becomes a problem when important or frequently linked pages lead nowhere.

A helpful 404 page guides visitors back to key content with links and search.

Practical tip for Swiss SMEs

Regularly check the 404 URLs reported in Search Console and redirect the important ones.

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