301 redirect
A 301 redirect permanently forwards an old URL to a new one – visitors and search engines land in the right place automatically.
301 redirect – explained simply
It is the key tool for a relaunch or domain change: most of the old page’s rankings and links carry over to the new one.
Without redirects, visitors hit error pages and the visibility you have built is lost.
Practical tip for Swiss SMEs
Before any relaunch, list all old URLs and define the new target for each one.
Related services and pages
Related terms
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote