SEO for tourism and mountain railways in the canton of Bern

The Jungfraujoch, paragliding over Interlaken, boat trips on Lakes Thun and Brienz or cheese in the Emmental: visitors from around the world plan their stay in the canton of Bern online. We make sure they find your offer.

The market

The Bernese Oberland is one of Switzerland’s best-known tourist regions internationally. Interlaken is a hub for outdoor activities such as paragliding and canyoning, alongside mountain railways, lakes and excursions. The Emmental, Seeland and Bern city round out the offer.

Many visitors come from overseas and search in English, often spontaneously on the spot. Others plan well in advance. You win both with clear information, good images and a strong Google profile.

SEO support

from CHF 890 / month

Excl. VAT, no minimum term. Google Ads management from CHF 490 per month and platform.

Free SEO audit

Our approach

Explaining activities clearly

Duration, meeting point, level, price and booking – in English and German, so guests can book without asking.

Google Maps for spontaneous bookings

Anyone searching for “paragliding” or “boat tour” on their phone in Interlaken often decides on Google Maps. Photos and reviews count there.

Season and weather

Up-to-date operating info and seasonal content, so your information is always right.

Frequently asked questions

Which languages do I need for guests in the Bernese Oberland?

English and German are essential. More languages pay off if many of your guests come from particular countries.

We are a small provider. Do we stand a chance?

Yes. For specific searches with place and activity, and on Google Maps, specialised local providers often do well.

Is SEO worth it in the Emmental or Seeland too?

Yes – competition is lower there and Swiss visitors search specifically for trips and experiences.

Request a free SEO analysis

Tell us your website and region. Within two working days you’ll receive:

  • +Your current positions in Google and Google Maps
  • +The three biggest levers for more enquiries
  • +A fixed-price quote
What are you interested in?

We only use your details for this request.

Request sent. You’ll hear from us within two working days.