Alt text
Alt text describes the content of an image in words – for search engines and for people who cannot see images.
Alt text – explained simply
Google understands images better with alt text, and it helps them appear in Google Images. It is also essential for screen readers.
Good alt text describes what is shown and adds context – without stuffing keywords.
Practical tip for Swiss SMEs
“Treatment room of the dental practice in Zug” beats “image1.jpg” or “dentist dentist Zug cheap”.
Request a free SEO analysis
Tell us your website and region. Within two working days you’ll receive:
- +Your current positions in Google and Google Maps
- +The three biggest levers for more enquiries
- +A fixed-price quote